create meaningful interactions
Understand your customers
Logickube has extensive experience in building large scale personalisation engines in the retail and media industries. We can help you build a rich ecosystem of services across personalisation, measurement and media optimisation.
Our personalisation services take inputs from a wide range of customer signals and behaviours (both offline and online) to select the “next best action” to achieve a significant uplift in sales, customer engagement, and brand loyalty.
These are complemented by our attribution capabilities that reliably measure the effectiveness of marketing and media initiatives, by tracking each customer touchpoints over time. Reliable and trusted metrics are the foundations for better strategic decisions and more accurate personalisation models for your business.
next best action
Powerful decision engine to drive customer engagement
Recommend products to make shopping quicker and easier, for both one-off and repeated buys.
Invest efficiently in your customers with one-to-one marketing offers to drive desirable behaviours.
Create a unique browsing experience through content curation in real time.
Helps customers find what they want quickly, by understanding the intents behind their queries.
Understand your customers
To build timely and relevant experiences for your customers, it is important to empathically understand each customer and where they are in their journey.
We will help you to build out a Customer 360 database that stitches together a wide range of customer information - purchase history, demographics, location, past engagement and so on. This "Customer DNA" will be fed into AI models to generate personalised recommendations that drive values and engagement.
state of the art ai
Our team of data scientists and machine learning engineers build powerful AI models to understand the relationships between your customers, products, offers, and digital touchpoints.
Under the hood, neural networks and knowledge graphs - algorithms behind some of the best AI technologies in the world - are built to convert complex relationships into highly relevant recommendations.
Flexible and adaptive
We build personalisation capabilities with business in mind. Models are meant to enhance, rather than replace, your existing decision capabilities in marketing and customer experience. As such, we build models that can be configured to optimise on different business objectives and be deployed in both batch and real time settings.
Personalisation models can be developed on top of our proprietary automated ML framework. This means they are ready to be deployed in weeks rather than months and can be regularly retrained to support changing business needs or customer behaviours.